What's up with McDonald's commercials?

Can we talk about a disturbing trend? Actually, it's not even a trend anymore it's been going on for so long. But this most recent occurrence was really the last straw for me. I'm talking, of course, about how McDonald's only uses skinny hipsters in their ads. Look at this:

That's not what happens at McDonald's! There's no well dressed, affluent young people having a great time. There's only shame, depression, and screaming kids. As a fat guy who loves McDonald's, ads like these offend me greatly. McDonald's is all about housing a ton of food when you're drunk with your buddies or housing a ton of food when you're alone in the middle of the day and trying to finish eating before anyone can realize how disgusting you are.
I can remember one of the commercials for chicken selects was pretty much a GQ photoshoot. The average McDonald's ad these days has more hipster glasses and bowties than all of Williamsburg. Who is a better representation of McDonald's? This:

Or this?

Food for thought.